CHALLENGE
Fitting in LEAN UX process into an already established Agile process. Educating squads of developers and stakeholders on the importance of UX and how it could help save the business in redevelopment costs. Budgeting for user research and testing, involving all levels of product and development team. Managing tough choices for deliverables. Coaching a fairly young design team working within development squads and collaborating with marketing department on branding. Liaise with sales and support teams as regularly as possible to get indirect feedback from clients. Plan and execute research and testing cycles with real users.
OUTCOME
Design from scratch to beta launch with 1 user within first 6 months of joining Console, increased intake to 50 users within first year and launch of 2 mobile apps by the 18th month of joining. Received great feedback from early adopters and received plenty of requests to take part in usability activities.
PROCESS
Inform and educate LEAN UX process company-wide
Successfully Implement design 2-week sprint cycles that includes design planning and retro
Conduct yearly and quarterly research planning with UX researchers and making sure costs are within budget
Facilitate workshops with stakeholders to understand business needs and sharing those with design team
Coach and mentor individual design team members with their needs and career aspirations
Manage and build positive and effective relationships with other leads in product, development, customer support, marketing and branding teams.
Guide and mentor design team on structuring product architecture, character vs persona development, customer user journeys and design system management
Manage prioritisation and roadmaps with product team
Manage stakeholder delivery expectations vs product requirements
Established design BAU cycle with analytics implementation, monitoring and showcase.