CHALLENGE
This is a once in a lifetime opportunity to design something from the ground up with a pre-seed start up, where there aren’t any standards or predecessors for reference. An unknown, unexplored and unproven problems-to-be-solved idea ripe with potential for expansion.
*Due to the sensitive nature of this product, screenshots of working prototypes and other relevant diagrams are omitted.
OUTCOME
In line to manually onboard first 5 users by end May/early June as part of first Minimum Viable Product (MVP) beta release, as per product roadmap 2024.
PROCESS
Understand the subject matter with founder and relevant parties through multiple rounds of customer journey mapping exercise, identifying pain & gain points.
Visualising ideas with founder by mapping out blue sky ecosystem diagram and hand-sketching wireframes.
Prepare hypothesis and plan user interview scripts for founder and their team to validate ideas and assumptions prior to further design, AI and development work.
After validating hypothesis, proceeded to prototype wireframe into clickable prototype for further validation.
Refine prototype with data scientists and founder so that it could be used as part of founder pitch to investors.
Work with data scientists to map out entities, attributes and analytics formulae to be displayed on product.
Work with developers the integrate design into Google Material design system.
Work with product manager to prioritise and breakdown validated prototype into bite-size manageable work for the team.
Prepare high fidelity designs based on design system for developers.