CHALLENGE
At my very first startup environment where being the designer also equates to being to Business Analyst, Quality Assurance Tester, Product Owner all at once. On top of wearing multiple hats all at once, conducting a systematic review is not common knowledge.
The work is multi-pronged. There is a need to consolidate and standardise the application design and design assets while the re-design effort is underway to allow the application to scale. Streamline and implement design process, and collaborate with relevant departments and 3rd parties, globally.
OUTCOME
Understanding systematic review domain within first 3 months and reflected understanding on conceptual data model that is used for application revamp. Influenced development team to move from Kanban to Scrum (velocity tracking) and tying design process into it. Centralise domain, product and design documentation. Established comms and close collaboration with customer support, marketing teams and external subject matter experts. Completed accessibility review, consolidate existing design styleguide. Improved and updated new set of brand colours and a new design system that is WCAG compliant. Completed blue-sky prototype for fundraising purposes based on understanding business requirements, sound customer and market research as well as competitor analysis. Successfully optimise multiple versions of platform into single coherent solution
PROCESS
Conduct discovery and develop characters/personas for a better understanding of customers
Mapped characters/personas to user journey map with help from customers, SMEs and support team
Validate all assumptions and pain points with customers and SMEs
Understand, identify and standardise systematic review data model to better reflect a systematic review process
Identify & explore opportunities and validate appetite for Machine Learning (ML) and Natural Processing Language (NLP) with stakeholders and customers
Work with stakeholders to converge new CDM with business goals to map out future ecosystem of products
Collaborate with Marketing on re-branding exercise
Established a simple design thinking process and consult with product manager and developers for MVP prioritisation and success definition.
Effectively advise C-Suite and be involved with product strategic roadmap planning
Established BAU with hands-on design prototype and high fidelity UI, design review with the wider team, analytics analysis, user test sessions with customers and fortnightly showcase.
Improve existing application to meet WCAG 2.0 requirements
Update and consolidate styleguide in accordance with new branding and expand on it to a full-fledge design system